Bi-annually The Akin will release a report - Future & Changemaker. We believe that while the world is both collapsing and reforming, brands, businesses, and institutions need to do the same: they must stay tuned-in, be truly agile and ready to change with the people and so the world. This means there has never been a more important time in the last decade to understand people: their
attitudes and behaviours.
Each report will be validated with an in-depth international survey of over 2,000 changemakers from 8 countries across the globe,
ensuring our projections have actionable recommendations for the next 18-24 months.
To access our Changemaker and Futures reports
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