Insight is a broad term that can be too academic, intangible or basic. The tools and methods used in more traditional briefings uncover some of the information, but they do not highlight many key truths.
We think differently. Having cut our teeth working with these traditional methods, we’ve developed our approach to include progressive tools that go deeper. Every project is different and includes different consumer groups and categories. Tailoring our approach, and using a wide range of tools, we create stronger methodologies and frameworks for our projects.