Services

At The Akin, we decided to rethink how a team of individual consultants can work better together in order to deliver tangible outputs which brands can action to elevate their practices.

For our larger projects we activate our wide network of talented and trusted consultants, known as our Next of Kin (NOK) to create the best team. The NOK includes gifted up and comers through to vastly experienced heavy hitters. Their day rate is based on their level of experience and we take no cut. When we bring in a NOK, you know exactly who it is, what they will be paid and why they are there.

Our work is honest, transparent and we work directly with our clients forming longterm relationships. When we work on a project, we care.

Insight

Insight is a broad term that can be too academic, intangible or basic. The tools and methods used in more traditional briefings uncover some of the information, but they do not highlight many key truths.

We think differently. Having cut our teeth working with these traditional methods, we’ve developed our approach to include progressive tools that go deeper. Every project is different and includes different consumer groups and categories. Tailoring our approach, and using a wide range of tools, we create stronger methodologies and frameworks for our projects.

Strategy

The definition of strategy is ‘a plan of action designed to achieve a long-term or overall aim’. For us, it’s all in the knowledge. Using extensive research, cultural immersion and insight, we devise our strategies to be elegantly and efficiently accomplished.

Creative strategy deconstructed and rebuilt. We focus on people, emotions and engagement when forming our strategies. Honesty, freshness and meaning are the priority, not pretentious, worn out messages. Taking this detailed approach, the goal is for our clients to have a unique voice and make a real impact.

However, we don’t just create a strategy. We take that strategy and apply it to brands; their architecture, pipelines, content, communications, retail and events.